Generally, I get contacted by site proprietors after their website is finished and already posted on the internet. The owner seeks out my advice after the website online has been stay for some time and still has no sales and/or traffic. I actually have prepared a list of the maximum commonplace problems I see while evaluating sites.
1. One of the maximum commonplace errors I see is duplicate name tags. (The title tag appears at the top of the browser whilst the web page is displayed and is what the search engines like google and yahoo display for the first line of the website link in their results.) In other words, maximum if not all of the website’s pages have the same identify tag. Usually, it’s for the call of the commercial enterprise. Search engines location
some emphasis on name tags. When more than one pages have the same name tag, the search engines like google cut price the pages’ importance. It is extraordinarily vital to name the page with the keyword phrase the page is optimized for. It is excellent if the keyword best is indexed inside the identity. If that is not feasible, at least the keyword should be first. For example: “Small Dog Collars” or “Small Dog Collars – YourSite.Com.”
2. Although meta tags are given little importance nowadays through the larger engines like google, it is feasible to misuse them and actually hurt the website. The biggest mistake I see with meta tags is that the meta description is equal for every page. Pages with replica meta descriptions will suffer substantially within the scores. The equal is going for the meta key phrases tag. The keyword tag has to incorporate
ONLY those keywords discovered on that web page. Also, it is critical not to put the equal phrase within the meta tag descriptions more than 3 times. Don’t list meta key phrases like this: massive collars, purple collars, small collars, leather collars, nylon collars. Search engines could see this as stuffing key phrases. Search engines consider this spamming. It is a good deal higher to omit meta tags altogether than to misuse them.
Three. Internal linking is often an actual problem. Too many hyperlinks can cause the quest engine spider to quit indexing the web page before it’s far actually finished. Google states that a website has to don’t have any greater than one hundred hyperlinks on a page. I advise no greater than 50. And that is nevertheless a LOT of links!
For search engine optimization purposes, the hyperlinks ought to constantly be made with textual content. Many designers create photographs for their linking. This could be very counter-effective for optimization purposes. And along these strains, the navigation device should by no means be in any form of javascript, Flash, or picture map. A hyperlink with anchor textual content “leather canine collars,” which points to a page optimized for “leather canine collars,” is a great method of linking for search engine optimization purposes.
However, do not emerge as stuffing keywords by having too many links at the identical web page with the same word or words. For instance, don’t have half off of a page’s hyperlinks like this: large collars, leather-based collars, small collars, and so forth. Instead, have “collars” for the heading of the institution and then have the hyperlinks “big”, “leather-based”, “small”, and many others. Under. This isn’t always perfectly optimized.
However, it is better to be cautious than to threaten to be visible as stuffing key phrases with the aid of search engines. And finally, it’s far crucial that each page on your site has multiple links to it. Pages that have the most effective one incoming link will now not be ranked well. They can also even be located in Google’s supplemental index. It may be difficult to work a web page out of the supplemental index once it is in there.
