Generally, I get contacted by site proprietors after their website is finished and already posted on the internet. The owner seeks my advice after the online website has stayed for some time and still has no sales or traffic. I have prepared a list of the most commonplace problems I see while evaluating sites.

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1. One of the most commonplace errors is duplicate name tags. (The title tag appears at the top of the browser while the web page is displayed and is what search engines like Google and Yahoo display for the first line of the website link in their results.) In other words, most, if not all, of the website’s pages have the same identity tag. Usually, it’s for the call of the commercial enterprise. Search engines place some emphasis on name tags.

When more than one pages have the same name tag, the search engines like Google cut price on the pages’ importance. It is vital to name the page with the keyword phrase the page is optimized for. It is excellent if the keyword best is indexed inside the identity. If that is not feasible, at least the keyword should be first. For example: “Small Dog Collars” or “Small Dog Collars – YourSite.Com.”

2. Although meta tags are given little importance nowadays through larger engines like Google, it is feasible to misuse them and hurt the website. The biggest mistake I see with meta tags is that the meta description is equal for every page. Pages with replica meta descriptions will suffer substantially within the scores.

The identical is going for the meta key phrases tag. The keyword tag has to incorporate ONLY those keywords discovered on that web page. Also, it is critical not to put the equal phrase within the meta tag descriptions more than three times. Don’t list meta key phrases like this: massive collars, purple collars, small collars, leather collars, nylon collars. Search engines could see this as stuffing keywords. Search engines consider this spamming. It is much better to omit meta tags altogether than to misuse them.

3. Internal linking is often an actual problem. Too many hyperlinks can cause the quest engine spider to quit indexing the web page before it’s finished. Google states that a website has to don’t have any greater than one hundred hyperlinks on a page. I advise no greater than 50. And that is, nevertheless, a LOT of links! For search engine optimization purposes, hyperlinks should constantly be made with textual content.

Many designers create photographs for their linking. This could be very counter-effective for optimization purposes. Along these strains, the navigation device should not be in any form of javascript, Flash, or picture map. A hyperlink with anchor textual content, “leather canine collars,” which points to a page optimized for “leather canine collars,” is a great method of linking for search engine optimization purposes.

However, do not emerge as stuffing keywords by having too many links on the identical web page with the same word or words. For instance, don’t have half of a page’s hyperlinks like this: large collars, leather-based collars, small collars, etc. Instead, have “collars” for the heading of the institution and then have the hyperlinks “big”, “leather-based”, “small”, and many others. Under. This isn’t always perfectly optimized.

However, it is better to be cautious than to threaten to be visible by stuffing key phrases with the aid of search engines. Finally, it’s crucial that each page on your site has multiple links to it. Pages with the most effective incoming connection will not be ranked well. They can also be located in Google’s supplemental index. Working a web page out of the additional index may be difficult once it is in there.