Generally, I get contacted by way of site proprietors after their website is finished and already posted on the internet. The owner seeks out my advice after the website online has been stay for some time and still has no sales and/or traffic. I actually have prepared a list of the maximum commonplace problems I see while evaluating sites.

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1. One of the maximum commonplace errors I see is duplicate name tags. (The title tag is what appears at the top of the browser whilst the web page is displayed and is what the search engines like google and yahoo display for the first line of the website link in their results.) In other words maximum, if now not all of the website’s pages have the same identify the tag. Usually, it’s for the call of the commercial enterprise. Search engines location a number of emphasis on name tags. When more than one pages have the same name tag, the search engines like google cut price the ones pages’ importance.

It is extraordinarily vital to name the page with the keyword phrase the page is optimized for. It is excellent if the keyword best is indexed inside the identity. If that is not feasible, at least the keyword should be first. For example: “Small Dog Collars” or “Small Dog Collars – YourSite.Com”

2. Although meta tags are given little importance nowadays through the larger engines like google, it is feasible to misuse them and actually hurt the website. The largest mistake I see with meta tags is for the meta description to be equal for every page. Pages with replica meta descriptions will suffer substantially within the scores. The equal is going for the meta key phrases tag. The keyword tag has to incorporate ONLY those keywords discovered on that web page. Also, it is critical not to put the equal phrase within the meta tag descriptions more than 3 times. Don’t make a listing of meta key phrases like this: massive collars, purple collars, small collars, leather collars, nylon collars. Search engines could see this as stuffing key phrases. Search engines consider this spamming. It is a good deal higher to omit meta tags altogether than to misuse them.

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Three. Internal linking is often an actual problem. Too many hyperlinks can cause the quest engine spider to quit indexing the web page before it’s far actually finished. Google states that a website has to don’t have any greater than one hundred hyperlinks on a page. I advise no greater than 50. And that is nevertheless a LOT of links!

For search engine optimization purposes, the hyperlinks ought to constantly be made with textual content. Many designers create photographs for their linking. This could be very counter effective for optimization purposes. And along these strains, the navigation device should by no means be in any form of javascript, Flash, or picture map. A hyperlink with anchor textual content “leather canine collars” which points to a page optimized for “leather canine collars” is the great method of linking for search engine optimization purposes.
However, do not emerge as stuffing keywords by way of having too many links at the identical web page with the same word or words. For instance, don’t have half off of a page’s hyperlinks like this: large collars, leather-based collars, small collars, and so forth. Instead, have “collars” for the heading of the institution and then have the hyperlinks “big”, “leather-based”, “small”, and many others. Under. This isn’t always perfectly optimized, however, it is better to be cautious than to threat being visible as stuffing key phrases with the aid of the search engines.

And finally, it’s far crucial that each page on your site has multiple links to it. Pages which have most effective one incoming link will now not be ranked well. They can also even be located in Google’s supplemental index. It may be difficult to work a web page out of the supplemental index once it is in there.

Four. Links to other websites are often a hassle too. The days of linking on your friend’s interest site are over. Spamming has emerged as any such hassle that the search engines like google and yahoo have virtually changed their algorithms with admire to linking. A dog website online, in reality, cannot have links to a totally unrelated website including a pottery web page. I am no longer saying one unmarried link to a non-related page will get your website online banned, but simply be conscious this can be a problem.
To make it a touch easier to tell your pal you can not hyperlink to his website online, inform your buddy that a link out of your canine website online to their pottery web site will do their pottery sight no top whatsoever. Although incoming links are extremely essential to a site, the incoming hyperlinks MUST come from sites with a comparable topic. It is excellent in your dog page to get a link from canine schooling, dog breeding, dog vitamins, and dog house sites. A hyperlink on a laptop internet site to your dog website won’t advantage your website in any respect.

Many new web site owners can also fall prey to scams which promise “thousands” of incoming hyperlinks for $29.99. There is a superb hazard those scammers will use what is known as link farms. The search engines like google consider link farms to be unsolicited mail. Always take into account, there is no loose lunch!

Five. Another rip-off which new site owners often waste money on is paying cash for submissions to “hundreds” of serps. There is truly no reason in filing to even dozens of search engines. When I create a brand new website, I truly put up the website online to the group of directories I have indexed on my web page. Within weeks, sometimes days, my new site will be indexed by using the pinnacle search engines like google and yahoo. I by no means even bother filing immediately to any engines like google…Now not even Google or Yahoo. It would not hurt to submit to them, however, it works just as well to get links with the directories and with the aid of posting some articles along with your web page’s hyperlink to article directories.

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Additionally, offers of “Guaranteed Inclusion” in engines like google are whole scams. Anyone can get a site included in all of the pinnacle serps. But getting listed on their first or 2d pages goes to fee you greater than $29.99. It is going to require paintings!
There are methods to get exceptional listings within the engines like google. One manner is to research simple search engine optimization competencies, do the work yourself, preserve getting to know approximately SEO, and hold tweaking your website as it works its way higher and higher inside the engines like google. The other manner is to spend enough cash to lease a professional Search Engine Marketer. For a small website, be prepared to spend $500 bucks or extra.