Around nine months ago, Facebook formally introduced its new social seek engine to the general public. With that declaration, four tech juggernauts already have their search engines. Google with its broadly popular “Google”, Microsoft with “Bing”, Yahoo with “Yahoo!” and final but not least, Facebook with its newly-introduced “Graph Search”.
But what about Apple, the enterprise that made greater earnings within the fiscal year of 2012 than even Google, Microsoft, Yahoo, and Facebook mixed? Does this Cupertino-primarily based tech large have any plan to comply with Facebook’s footsteps to launch its very own search engine within the close to destiny?
How did the Rumors Start?
Rumors about Apple’s search engine have emerged as vintage information in tech international. To be counted true, many well-known tech news portals from TechCrunch, Mashable, and other websites, including analyst Gene Munster, believed that Apple’s search engine became in the making and might replace Google Search on iOS. Meanwhile, the writers at Forbes have been additionally clearly vocal concerning this difficulty.
The sign of Apple disposing of Google Search from iOS becambecame regarded publicly when Apple decided to deprive Google Maps on iOS 6 and update it with its self-made Apple Maps, which also became a huge flop for Apple.
Although Google Maps made it again on iOS 6 in the shape of the iTunes app, many people believed this would be the first signal that Apple Search is heading to iOS soon. Unfortunately, when you consider that, we have never heard about the lifestyles of Apple’s search engine.
But the rumors have been raised again from the dead while Apple reportedly employed Bill Stasior, an Amazon’s government who had years of enjoyment in search engine international. He was assigned via Apple to deal with the development of SIRI. And at the beginning of this year, we also noticed Facebook introduce its brand new Graph Search to the sector (of Facebook).
So the query is, with Google, Microsoft, Yahoo, and Facebook having engines like Google, will Apple be the following tech giant to sign up for these BIG FOUR inside the search engine industry? What factors can one make Apple ensure to build its search engine for iOS customers?
1. Apple Could Have a Long-Term Profit Machine
Okay, first of all, with the aid of releasing its search engine, Apple can finally have full control over its search engine’s visitors and, most importantly, the advertising and marketing greenbacks, not Google anymore. I am confident that Apple will benefit from the incoming site visitors all over the iOS atmosphere, which may be channeled using Apple to its advertising and marketing partners or different departments that will “print” extra money for Apple.
This indicates in the long-term future, Apple will sooner or later have miles more promising earnings gadget than just promoting products or iTunes content, much like what Google already has these days on its search engine.
2. SIRI = Apple’s Secret Weapon
Let’s not forget approximately SIRI, Apple’s maximum depended on personal assistant on iOS. SIRI made its first debut on iOS around two years in the past. In that lengthy time frame, this intelligent know-how navigator has been gathering various customers’ voice-searching data through iOS gadgets from all around the globe.
SIRI would possibly appear inferior in its first debut. Still, if Apple ought to improve this option lots even further, particularly for the reason that SIRI has been taken over with the aid of Bill Stasior, then it would not be so surprising if, one day, SIRI could be one of the most powerful guns that Apple should use to collect greater customers’ statistics to enhance its search engine in the destiny, much like what Google has been doing inside the past few years.
3. Growing iOS Ecosystem = The Home for the Apple Search Engine.
The different factor, too, in all likelihood, brings greater guts for Apple to get rid of Google Search from iOS is the reality that Apple has been selling brilliant quantities of iOS devices because the first iPhone was introduced to this international six years ago. Now, Apple has bought more than six hundred million iOS devices worldwide. The wide variety could also be much larger if blended with the newer fashions of iPhone, iPod Touch, iPad, and iPad mini, plus different Apple products. Well, this is a lot. It’s like the populace of 1 massive US.
4. Apple Search Integrated with iTunes Contents
Can you imagine if Apple sooner or later launches a wonderfully usable search engine that can supply correct and rapid results to the customers, plus can deeply combine the looking results with the contents to be had on iTunes, like apps, books, songs, movies or TV series, there may be a massive threat that all the users in the huge iOS surroundings will start looking Apple Search as a much more dependable search engine than Google?
Moreover, if Apple could improve its search engine to become an awful lot quicker and more correct than before, it wouldn’t be so surprising if, at some point, the users might be more at ease using Apple Search on iOS devices than Google due to the fact except they may be already at ease with the Apple atmosphere and services, in addition, they have invested lots on iTunes. And if Apple can take the pain of having a huge iOS surroundings to power or even force all of the iOS users to apply Apple Search, then slowly, however positive, the brand of Apple Search will start becoming as large as Google – of path best in Apple atmosphere, now not inside the complete world.
5. Experts Will Help Improve the Apple Search Engine
Apple can also lease many tech engineers or even geniuses who might be properly experienced in this search engine world to ensure that Apple Search or something it will be known as can deliver accurate results and super enjoy to the users. And that’s what topics lots. If Apple is involved in its search engine, other massive failures may be similar to Apple Maps. Apple can rent ex-personnel from Google or Amazon, just like they did these days, to assist Apple in repairing the chaos on iOS Maps and SIRI.
Since Apple has several coins to spend from its large fats financial institution account, it will no longer be tough for Apple to lease the proper people to develop its search engine. Even though Apple Search will not be as splendid as Google (without a doubt), mainly in phrases of results and overall performance (surely), at least it’s perfectly usable for iOS users. Furthermore, Apple Search will enhance over time.
